Development of Branding Strategy

The branding is based on a real people.

Students are asked to find a person over 30 years old to interview, and then combine the interview materials to create a brand for the interviewed person. The requirement is that the brand to be created should highlight the personality, character, work style, hobbies, etc. of the interviewee.

I picked ‘Yarrow’ as the name of the brand. Because she likes bright yellow, and it’s also her daughter’s name.

The goal is to integrate Julie’s life experience, help her between her works, family, and business, because she is not only teaches wood printing but also runs her own printing press business. The goal is to make her keep loving the natural environment and animals. Let her daughter and younger people know she cares about environment and animals.

The four possible deliveries are: an apron, a mug, an umbrella, and a tote bag.