Social Experiment Graphic

The goal of this project is to use the text of an article as material to create a design that is visually appealing enough to attract people and make them stop and spend time experiencing and figuring out what the designer is designing this thing for and what he wants to convey. The text material provided is from the eighth chapter "The Implosion of Meaning in the Media" in the book "Simulacra and Simulation" written by French sociologist and philosopher Jean Baudrillard.

I viewed this assignment as a social experiment. First, I generated a QR code in Adobe InDesign, and removed the black color from the QR code, leaving only square blocks like pixels. Then I filled it up with the provided article text into the QR code so that it could be recognized by the scanning function from mobile phone.

Second, I linked this QR code to the PDF file of Baudrillard's "Simulation and Simulation" to ensure that the person who scans the code can read the article copy which provided at the beginning of this assignment: chapter 8 "The Implosion of Meaning in the Media".

Finally, I saved this QR code as a PDF file and projected it in the lobby of an art building in my school through a projector, and then observed how many passers-by would take out their phones to scan it.